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65. Brand Survival Strategies for the Cost-of-Living Crisis

65. Brand Survival Strategies for the Cost-of-Living Crisis

FromCreate Tomorrow, The WGSN Podcast


65. Brand Survival Strategies for the Cost-of-Living Crisis

FromCreate Tomorrow, The WGSN Podcast

ratings:
Length:
25 minutes
Released:
Dec 1, 2022
Format:
Podcast episode

Description

In this episode Bethan Ryder is joined by Director of Beauty Clare Varga, Head of Food and Drink Claire Lancaster and Director of Consumer Insight Joe McDonnell to address changing consumer behaviour in the light of the cost of living crisis and what brands can do to reassure and retain consumers in the months ahead.
If you’re a WGSN subscriber you’ll find many reports covering the cost of living on our Consumer Insight platform and across all the products from fashion to food & drink.
If you want to find out how to subscribe, head over to WGSN.com to discover how you can get access to our service. We’re constantly publishing new content focussing on how we can design a brighter, better future for our industries – including food & drink, interiors, beauty, fashion and consumer tech.
Released:
Dec 1, 2022
Format:
Podcast episode

Titles in the series (100)

WGSN is the world's leading consumer trend forecaster. In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us. Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time. WGSN is an Ascential company.