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Why Affiliate Marketing for Influencers Will Not Work

Why Affiliate Marketing for Influencers Will Not Work

FromWinfluence - The Influence Marketing Podcast


Why Affiliate Marketing for Influencers Will Not Work

FromWinfluence - The Influence Marketing Podcast

ratings:
Length:
10 minutes
Released:
Jul 19, 2021
Format:
Podcast episode

Description

Instagram announced last week it was testing new affiliate marketing tools for influencers. Many influencer marketing software solutions have begun integrating affiliate marketing components into their softwares as well. 
The reason is brands have been clamoring for them because brands think the affiliate model of marketing is going to magically make influencer marketing cheaper. They’re looking for an easy way out … a way to cut costs … and a way to disrespect content creators. 
Pay for performance marketing, like traditional affiliate approaches, will not work with influencers. I explain why in today’s commentary.
This episode of Winfluence, the podcast, is less sponsored by someone and more just presented by a new thing I’ve built I want you to know about. My friends at Get.Online, the domain name provider, along with my pals Ryan Foland and Kim Garst have produced three online courses that combined, form the .Online Business Academy. 
It’s a series of easy to follow online courses built to help you start your own business, make a business plan, build a website for your business and start driving revenue for that thing you’ve always wanted to launch. Ryan starts off the academy’s curriculum with a course on how to come up with a business idea that doesn’t suck. The course from Kim is how to write an online business plan you will actually use. And then my course is how to set up and launch your business website to attract customers.
The .Online Business Academy is FREE! The lessons are broken up into short videos and activities, so you can do a little at a time. Or, of course you can dive in and complete the entire academy lessons all in one day.
So if you’ve been thinking about starting your own business or you or someone you know needs help to take that idea to the next level, The dot-Online Business Academy is live and waiting for you. Visit jason.online/academy right now. 
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Jul 19, 2021
Format:
Podcast episode

Titles in the series (100)

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence - The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There's a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.