One of the first jobs I tackled when I began focusing on social media marketing in the mid-2000s was to arm wrestle with a room full of corporate lawyers about what a client could and couldn't do on social media. Fortunately, I was working with attorneys who had an attitude of possibility, not risk-aversion. They tried to find ways within the rules and regulations to say "yes" rather than "no."
Most influencers or content creators out there don't have the advantage of a room full of lawyers on their side. And reading things like mandates from the Federal Trade Commission or legal briefs from cases that set precedent in legal matters is better than sleeping pills. So influencers need to know about the law, but don't always have somewhere to turn for legal advice.
Jamie Lieberman is that somewhere to turn. She and her team at Hashtag Legal specialize in helping small businesses, entrepreneurs and influencers understand how the law affects them, their clients, content and beyond. We chatted recently about the ins and outs of FTC disclosure, intellectual property and even defamation, which Jamie brought up as an area of concern.
Even if you think you know how to avoid legal risk as an influencer or even what you need to understand as a brand or agency, reviewing the legal issues of the day is a good idea. Listen in to my conversation with Jamie Lieberman and share the episode with an influencer friend when you're finished.
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