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We are in the Age of Influence

We are in the Age of Influence

FromWinfluence - The Influence Marketing Podcast


We are in the Age of Influence

FromWinfluence - The Influence Marketing Podcast

ratings:
Length:
48 minutes
Released:
Jun 16, 2020
Format:
Podcast episode

Description

Neal Schaffer's fourth book is out now and is called The Age of Influence. He visited with our Jason Falls on Digging Deeper to talk about influencer marketing today, how businesses can embrace it, what the challenges facing the practice are and how COVID-19 affects the marketplace. Add the new Digging Deeper feed to your podcast subscriptions!
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Released:
Jun 16, 2020
Format:
Podcast episode

Titles in the series (100)

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence - The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There's a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.