On today’s show, Michelle and I discussed the Nocebo and Placebo effect. A growing body of evidence is emerging for a phenomenon known as the nocebo effect. This is when a person is conditioned to expect a negative response, or to anticipate negative effects from an experience. We hit on how the nocebo effect can derail you in your health and fitness journey. We also hit on the much more well known placebo effect and referenced some studies on just how powerful it can be. The main point of this podcast was to drive home just how powerful our thoughts are, both positive and negative.   Nocebo effect run down: https://www.jpain.org/article/S1526-5900(15)00925-6/fulltext https://pubmed.ncbi.nlm.nih.gov/17655657 https://www.aerzteblatt.de/pdf.asp?id=127210 https://jamanetwork.com/journals/jamanetworkopen/fullarticle/2788172   Black Friday/Cyber Monday Deal - https://keynutrition.com/black-friday/   Next Level Experience Application – https://e7i1zgf52lc.typeform.com/to/sAXwlqol   Get a Free Consultation – https://keynutrition.com/free-evaluation/   Free Community Circle -> https://calendly.com/michelleraines/breathe Podcast Q&A Submissions –> https://bit.ly/3c74i7A   Cured Nutrition Discount code: Brad Order from Cured Nutrition -> https://bit.ly/3z0mkBv   Discount code: keynutrition for 20% off your first Legion order. Order Legion Supplements -> https://bit.ly/3mHRqYV   Connect with us on Instagram Host Brad Jensen – @thesoberbodybuilder Co-Host Michelle Raines  – @thebreathwithinyou Key Nutrition – @keynutrition