Charlie Sloth is a radio presenter on Apple Beats One, and previously on Radio One. The creator of “Fire in the Booth”, he is known as a adept and visionary patron of new artists worldwide. Appearing on Sloth's show is the moment many rappers and musical artists ‘make it’.
Charlie wouldn’t have it any other way. As he reveals in this episode, he has never deviated from his dream of bringing new talent to the fore. Even when he was living in a shed as a single father with a young son, he knew where he wanted to end up. That perseverance got him through the difficult moments, when nothing else would.
In this conversation Charlie opens up about the need to hold yourself to high standards, because the only feedback that’s actually going to take you to the next level is the feedback you give yourself. In a raw, honest and Frank exchange, Charlie shares his lessons that he’s picked up from a lifetime of hustling, from being a street artist to founding one of the worlds most successful vodka brands - Charlie is never someone to do things by halves.

Topics:

How my environment shaped me
Tower Block Dreams 
Self-belief & hard times 
The beginnings of Charlie Sloth
Lack of role models
Fire In The Booth
Your brand's integrity and deleting episodes
Doubting myself
What makes a great artist?
Joining Apple Music
Au vodka & the strategy behind its success
Your personal life & work-life balance
Are you a workaholic?
Our last guest's question


Charlie:
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