How to create engaging content for your website's viewers In this episode of the Local SEO Tactics Podcast, Keith Evans dives into crafting effective above-the-fold content. Above the fold is an important term that refers to the initial visible portion of any web page. It’s critical for web designers and marketers to create engaging content in this area if they want people to interact with their websites and take action. What You'll Learn Why crafting above-the-fold content is so important What tools and techniques you can use to create effective website content How to test your above-the-fold content to maximize its effectiveness