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Gary Helsinger, SVP licensing & creative at Melodie, talks about library music and sync – and tells the best rock 'n' roll stories that the Focus podcast has heard so far

Gary Helsinger, SVP licensing & creative at Melodie, talks about library music and sync – and tells the best rock 'n' roll stories that the Focus podc…

FromMusic Ally Focus


Gary Helsinger, SVP licensing & creative at Melodie, talks about library music and sync – and tells the best rock 'n' roll stories that the Focus podc…

FromMusic Ally Focus

ratings:
Length:
32 minutes
Released:
Nov 17, 2022
Format:
Podcast episode

Description

We’re joined by Gary Helsinger, SVP, Licensing & Creative at Melodie, who chats to us about the state of library music, but also tells all of the best rock n roll stories we have heard on the Focus podcast thus far. Gary has had a rich and varied background to say the least: for instance, he was Director, A&R at Chrysalis Music Group whilst also a member of platinum-selling rock band Green Jellÿ – plus, he was also a manager, and has deep experience in licensing and synch. So he tells us about the state of modern library music and sync, and his work in that field at Melodie. He also regales us with stories of how he signed himself as a musician, discovered Jeff Buckley, signed the Smashing Pumpkins, argued with David Bowie, loaned Prince his guitar, snooped on shoppers behind a two way mirror with Michael Jackson, and, oh, a whole lot more.
Melodie: https://melod.ie
Leah Shutkever eating sausages: youtube.com/watch?v=c7_e9SfzbqY
Green Jellÿ: youtube.com/watch?v=Gtffv9bpB-U
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Released:
Nov 17, 2022
Format:
Podcast episode

Titles in the series (100)

Analysing vital music business topics in detail, as they emerge. In our Focus podcast, Joe Sparrow breaks down important stories with expert guests, who share their cutting-edge knowledge – in about 20 minutes. It'll keep you and your team on the cutting edge, and it'll take about the same time as making and eating a good sandwich! (We recommend doing both simultaneously for maximum deliciousness.) Ⓜ️ Subscribe to Music Ally's industry-standard service: https://musically.com/subscribe ? Music Ally’s free weekly newsletter, The Knowledge: https://musically.lnk.to/knowledgepo