If you spend time on social media, you’re probably bombarded with images of things you need, shopping haul videos, and this time of year, gift guides! A lot of those promotions are for things with all the latest bells and whistles and there’s always a new release dropping every Tuesday - or something like that. It’s fast fashion and it’s coming for the pet industry! But not everything is built to last or designed with intention. This is exactly why I’m excited to bring you a conversation with someone who really knows dogs and how to design products we really need for our lives together. Jane Lee from WildeBeest created a line of no-frills, functional everyday accessories. She’s pretty much the anti-fast fashion of dog gear. I’ve been using Wildebeest dog gear for a while now and I can see how much attention is put into the designs so there’s nothing unnecessary. Every tab, reflective strip or D-ring has a purpose! Jane told me about how she finds inspiration, her design process and a day in the life of an indie-pet brand owner in San Francisco. If you enjoy this interview and want to check out Wildebeest, please use code TORI15 to get a discount at wildebeest.co