When it comes to building a successful and sustainable speaking business, so much of what really matters doesn’t happen on the stage. Veronica Romney, the Dream Team Architect, joins us for Episode 419 of The Speaker Lab Podcast to peel back the layers of scaling a business and taking it to the next level. As a fractional chief of staff for several businesses, Veronica helps take seven-figure companies to eight all while addressing their core functions and leadership.Veronica addresses direct ROI vs. the value an individual can bring to your team and unpacks the mystery of when to bring on additional team members and how to do it effectively. She also takes a deep dive into the challenge that speakers face when it comes to the “leaky” mechanics that often exist behind the stage. She shares the options that exist for speakers to create opportunities for success, how to package the value they offer, and why it’s important to build a team that can market your zone of genius. Veronica offers endless insight, and this conversation is packed with growth-mindset strategies that will stretch your understanding of building a business.Here's what you’ll learn from this episode:The bakery vs. the bakerThree core functions of a businessWhy marketing mattersHow to develop a leadership shed listLag vs. lead measuresWhy the absence of effectiveness creates more workThe function of a cash reserveHow to take referrals when building a teamThe value of looking within to build-up talentAnd so much more!Episode Resources:Veronica Romney's WebsiteExecutive Dream Team GuideBook a Call with The Speaker LabSubscribe on Apple PodcastsGet Booked & Paid To SpeakGet a FREE Copy of The Successful SpeakerSpeaker Fee CalculatorSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.