Like flies at a picnic, weight loss app Noom's relentless advertising is crawling all over our online spaces. AND they're SHAMELESSLY co-opting our powerful anti-diet movement! AND they're claiming that 'psychology' is the key to 'long term weight loss!' AND they're selling a particularly shitty diet! AND they're targeting vulnerable people including those with eating disorders! HOW VERY DARE THEY! I'm so incandescent with fury that I've coined a new term: NOOM-RAGE!! Join me on the latest ep of the All Fired Up podcast with my equally outraged guest Dr Alexis Conason @theantidietplan. She is also EXTREMELY NOT HAPPY. Grab a stiff drink (or a nice cuppatea) & gird your loins as we EVISCERATE this DISGUSTING company in a rip-snorter of an episode! Did someone say class action lawsuit??