I’m joined by Todd Davis, co-founder of LifeLock, to talk about the ups and downs of his identity theft protection startup, which was acquired by Symantec for $2.3 billion just 12 years after he launched the company. He shares the stories behind LifeLock’s iconic marketing strategies, like the $1 million guarantee and publishing his Social Security Number all over billboards and commercials. We discuss how he confronted his insecurities and self-doubt as a CEO, and what his hiring approach was for building a world-class team. He also dives into how he decided to take on venture capital and what his advice is for anyone who hears ‘no’ during an investment pitch.    IN THIS EPISODE, WE TALK ABOUT: How to differentiate yourself through innovation  Building your presence via bold and unconventional branding techniques  The top leadership tips he learned from his time working with Michael Dell, CEO of Dell Technologies How Todd quickly recovered from losing $1 billion of market capital in one day  How Todd is applying what he learned during his career at LifeLock to his new ventures in the CBD industry    RESOURCES Buy your ticket for the next Wealth & Business Summit on November 9-11 in Scottsdale, AZ. Early bird pricing is available now!   CONNECT WITH TODD Connect on LinkedIn: Todd Davis  Learn more about LifeLock: lifelock.com    CONNECT WITH CANDY Follow me: @candyvalentino Join Founders Organization