Noom’s app promises a long-term approach to weight loss based on psychology and personalization.  And it’s popular. It has 250 million downloads, ads that pop up everywhere from podcasts to the Superbowl, and a valuation of $3.7 billion. 
But is being a weight loss app even the right goal? Or is it just the perfect business model?
Show Notes

Read Taylor Majewski’s deep-dive into the app titled ‘‘The Dark Side of Noom’.
Check out Eling Tsai’s full-service nutritional consultancy work at Food in Common.
Buy Jane Ogden’s recent book Health Psychology which examines health behaviors through reviewing key research in the field. 

If you love the show, rate and review us on Apple Podcasts. Find out more at https://callingbullshitpodcast.com/. See omnystudio.com/listener for privacy information.