Today’s episode is all about creating quizzes! My guest isn’t technically in the pet industry, but she is a dog mom! Jessmyn Solana works at Interact Quiz Builder, the software that I use to build my own quizzes. I thought it would be cool to invite her on the show to share the why and how of building your own pet parent quiz. When I first set up my podcast playlist quiz, one of my main goals was to collect email addresses. But Jessmyn points out that there’s so much more to quizzes than lead generation! Quizzes are all about curiosity and self-discovery. They can help your audience learn more about themselves and they can also be a great way to see what areas of your business you should put more effort into. For example, your quiz results might tell you that pet parents who take it want to learn more about single-ingredient dog treats instead of Instagrammable Gotcha Day cakes. I know it’s a busy time of year and you might be inclined to put this on the back burner. But, Jessmyn shared so many great ideas of how to repurpose your existing content using a quiz. If you’ve put a lot of work into making an ebook or a blog post or a gift guide, you can use a quiz to direct pet parents to the right place and make them feel like you’ve curated this content just for them. She recommends that you create a quiz that can be answered in under 2 minutes! So it does not have to be long and complicated at all. If you want to dive right in, Interact also has free courses and an online community to help you create a killer quiz. I have an affiliate link to share with you… go to get.tryinteract.com/tori There’s a 14-day free trial and after that there are very affordable paid plans.