Barry O’Reilly is the Author of Unlearn: Let Go of Past Success to Achieve Extraordinary Results and Lean Enterprise: How High Performance Organizations Innovate at Scale. He and Brian Ardinger discuss creating a culture of experimentation in enterprises and seeing everything as an assumption.  Barry came to the U.S. originally from Ireland on a student visa and worked at City Search “putting people on the Internet.” He soon joined a mobile games development company and created a popular game called Wireless Pets. Soon large corporations started calling asking the company to build games. This caused Barry to develop an experimental mindset. Soon Barry moved to Australia to build next-gen content for E-learning in Southeast Asia. Game design and game theory is teaching new skills in safe environment. It allows for rapid experimentation and behavior. Then Barry joined a consultancy in London called ThoughtWorks. They were pioneers in Agile software development where he worked with companies to reinvent portfolio management and how to fund and test ideas.  Barry’s first book, Lean Enterprise, highlights how to create experimentation in enterprises. Amazon does this well because they have a culture that makes experimentation cheap and fast. They are able to gather better data and are unlearning existing beliefs and learning new ones that can help them break through and innovate.   In his new book, Unlearn, Barry says people recognize that we always have to be learning, but it’s tough to learn new stuff. The limiting factor is the ability to unlearn behavior especially when it’s made you successful. Letting go and moving away from things that limit us, like outdated info. Barry highlights the most bureaucratic regulated companies in his book and describes how these people are making amazing changes.  Barry also hosts Exec Camp, where execs leave their businesses for up to 8 weeks to launch new businesses to disrupt their existing companies. It’s like an accelerator for senior leaders. They learn and unlearn new things about themselves. For example, the International Airlines Group came to Exec Camp, to launch six new ideas to disrupt the airline industry. They tested ideas with customers and had to unlearn the behavior of pushing ideas on customers. They soon began to see everything as an assumption.  We’re conditioned to believe that the way we solve a customer problem is the only way to do it. Tech changes how to solve problems. Startups are able to start with a blank set of assumptions. Individuals get disrupted not companies. If you are adapting your features and behaviors, you won’t be disrupted. May need to shift your tactics or beliefs.  FOR MORE INFO To find out more, go to Barryoreilly.com on Twitter @BarryOReilly. You can also find his book on Amazon. If you liked this podcast, try Ep 99 Ryan Jacoby with Machine, Ep 43 Ash Maurya, Author of Scaling Lean, and Ep. 20 Lisa Kay Solomon with Design a Better Business GET THE LATEST RESOURCES Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events.  Subscribe Now