The Personal MBA - by Josh Kaufman'Master the art of business' The traditional MBA is so expensive that you need to mortgage your life, they teach out-dated concepts and can't guarantee a high paying job. You're almost certainly better off buying a bunch of books and trying a bunch of things yourself first before making such a major investment of time and money. The personal MBA is a book that combines all of the business concepts you can expect from an MBA, for the price of a book.In this episode we cover the 5 parts of a business:Value creation – discovering what people need or want, then creating itMarketing - attracting attention to build demandSales - turning prospective customers into paying customersValue delivery - giving customers what you've promised and ensuring that they're satisfiedFinance - bringing in enough money to make your effort worth while Hosted on Acast. See acast.com/privacy for more information.