Herbert is a writer and editorial director who has been writing online since he was 15. He is the editor of 'The World According to Kanye' and has written for publications such as Forge, TIME and Quartz. Herbert joins the show to discuss his book 'Creative Doing: 75 Practical Exercises to Unblock Your Creative Potential in Your Work, Hobby, or Next Career', and to share some practical, actionable methods of harnessing the creative impulses that lie inside us all. Important Links: Herbert’s Twitter Herbert’s Website Creative Doing Show Notes: “Think less; do more” Adapting to social media “Don’t make the bad the enemy of the good” “Doing is thinking” The strongest case for thinking over doing The role of the subconscious in the creative process The Madman and the Judge What initial steps can an aspiring creator take? Is there such a thing as natural creativity? “Quality is a word smart people use to procrastinate” Unifying the Madman and the Judge Why do societies try to crush creativity out of people? Why we are all creative Books Mentioned: Creative Doing: 75 Practical Exercises to Unblock Your Creative Potential in Your Work, Hobby, or Next Career; by Herbert Lui Why Greatness Cannot Be Planned: The Myth of the Objective; by Kenneth O. Stanley and Joel Lehman The Love Song of J. Alfred Profrock; by T.S. Eliot The I Ching Tao Te Ching; by Laozi Zen and the Art of Motorcycle Maintenance; by Robert M. Pirsig