Thank you for listening to our Finding Brave show, ranked in the Top 100 Apple Career Podcasts! “Instead of working and giving my life and my family the breadcrumbs of time, why don’t I turn it over? My family, my time, whatever it is that is important to you. It could be work or whatever you actually love. If you do that, here’s what happens: you think you won’t have time to do the things that actually have to get done to work and get paid. Not true. You actually [get more] creative in getting those things done in less time.” — Richie Norton Are you looking to find your motivation, prioritize your ideals, and create a flexible work-life lifestyle that allows you to enjoy expansive freedom? Today’s Finding Brave guest believes that you can do all of the above, no matter how busy or successful you are, using what he calls Anti-Time Management! Today, you’ll learn about the power of Time Tipping from award-winning author and serial entrepreneur, Richie Norton. As an executive coach to CEOs, Richie has been featured in Forbes, Bloomberg Businessweek, Inc., Entrepreneur, and the Huffington Post. Pacific Business News recognized Richie as one of the Top Forty Under 40 ‘Best and Brightest Young Businessmen’ in Hawaii, and he is considered one of the world’s leading thinkers and is included in Marshall Goldsmith’s Top 100 coaches community. He is also the CEO and Cofounder of PROUDUCT, an INC. 5000 company and a global entrepreneurship solution that helps businesses go from idea to market with full-service sourcing, product strategy, and end-to-end supply chain, and the author of several books, including Anti-Time Management, The Power of Starting Something Stupid, and Résumés Are Dead and What to Do About It.  Richie and I go back nine years to when I wrote about his second great book, The Power of Starting Something Stupid, for my Forbes blog in 2013. In today’s episode, he shares some of the valuable frameworks from his latest book, Anti-Time Management, and how you can implement them to stop managing your time and start prioritizing your attention. For poignant and practical advice from someone who has learned the value of living in a way that helps him lean into his fears, make a difference, and live without regret (and wants to help you do the same), make sure not to miss this powerful conversation with Richie Norton!   Key Points From This Episode: Insight into why Richie decided to write this book and why now. [06:46] Work for meaning, not money: what to do when the success you’ve had no longer works for you. [08:54] How you can use Time Tipping to learn to value your time, not time your values. [14:29] Overcome fears about money by rethinking how you get paid, not how much. [17:10] A look at how you can benefit if you stop managing time and start prioritizing attention. [19:20] Employing the concept of ‘project stacking’ to align your attention with your goals. [24:39] An understanding of Richie’s prolifics, practices, purposes, and payments framework. [29:17] Why Richie believes that, in some cases, a full calendar equals an empty life. [35:34]   For More Information: Richie Norton PROUDUCT Richie Norton Email Richie Norton on LinkedIn Richie Norton on Twitter Richie Norton on Instagram Richie Norton on Facebook Anti-Time Management The Power of Starting Something Stupid Résumés Are Dead and What to Do About It.   Links Mentioned in Today’s Episode:  Get Richie’s FREE Anti-Time Management Toolkit! The three times that Kathy featured Richie in Forbes: ‘Longing to Start Something Stupid? How Pursuing 'Stupid' Will Transform Your Life’ 'How Stephen Covey Changed The Life Of One Young Entrepreneur Through A Single Powerful Phrase’ ‘Forget Time Management: Use Anti-Time Management To Get To Your Real Goals’   ———————   Ready to Take Your Professional Life and Leadership to the Next Level? Become The Most Powerful You! In reading a great deal about leadership today, and interviewing top leadership experts, I’m recognizin