Richie Norton is the author of “Anti-Time Management,” and a Marshall Goldsmith 100 Coach. He is the CEO of Prouduct, an INC. 5000 company.  In this episode, Richie opens up about tragedies that changed the way he lives, works, and spends time with his family. Richie describes work-life flexibility in three parts: Ability, Availability, and Autonomy. His message: Don’t defer your dreams.     https://bit.ly/TLP-332   Key Takeaways [2:15] Richie Norton walks his dog on the beach every day. He travels the world and works from his phone. [2:29] The name of his company, Prouduct, means products you’re proud of. At any given time, they make over 100 products. Besides being an entrepreneur, Richie coaches and consults. He is happily married and has seven children including three fosters. His youngest passed away but would have just turned 13. [3:50] Years ago, Richie was in Nashville working with the Zig Ziglar team on a project. He got a text from the State of Hawaii that a missile was about to hit his house on Oahu. Then a text that said it was not a test. He called home and finally, his son answered the phone crying, “I love you, Dad.” He thought these were his last moments. It was all a mistake. It shook Richie into thinking about other events. [5:02] Richie’s brother-in-law, Gavin, his wife’s only brother, had been living with their family. He passed away in his sleep at age 21. Life is short. They started living their lives differently and thinking about time differently. Richie’s fourth son, Gavin, named after his uncle, was born. He had a cough. Doctors said he was fine, but it turned out he had pertussis. In the hospital, he slipped away in his mother’s arms. [6:25] In thinking of these two tragedies, Richie came up with Gavin’s Law: “Live to Start, Start to Live.” Take the ideas that press on your mind, and start living them. Too many people push ideas aside claiming they don’t have the education, time, or money to make them happen. [7:11] Richie worked with Stephen M.R. Covey while in his twenties, training executives. Richie thought he was too young for the job but it wasn’t about his experience, it was about continuous improvement and learning. [8:05] Richie speaks of some life events. His foster children returned to their biological mother. His wife had a stroke and lost her memory. The business deal that took him to Hawaii fell through. His son got hit crossing the road and was badly injured. He is OK now. His wife got her memory back. Richie was shouldering a lot when he changed his life’s trajectory by putting meaning behind these events. [9:52] With meaning, Richie was able to keep his faith and continue moving forward. His meaning was in asking himself, “How can I live better, not bitter?” When you get stuck on what happened, ask yourself how to assign positive meaning. Approach your work from the dream, not toward the dream. [10:57] Covey would say, begin with the end in mind. He didn’t say, to begin with, the means in mind. You can change goals, habits, and strengths, which are all just means to an end. The approach of working from the dream and not endlessly toward it is powerful. You can collapse time. It’s a different way of thinking, living, and working. It’s anti-time management. [12:54] Richie learned that grief is a tunnel, not a cave. Things happen that impact us and the way we see where we’re going and what we have to look forward to. Richie’s purpose is his family. He wants to create the ability to have availability. Purpose is having character, creating relationships of trust, and being available for his family, and those for whom he needs to be available when they need him most. [15:48] Richie describes work-life flexibility in three parts: ability, availability, and agility or autonomy. When you look at the world through autonomy, availability, and ability, you can see how free you are to make the choices that you do, including the consequences. [18:28] You have to value your time, not time your valu