John Fio is an inventor and entrepreneur who has bootstrapped four products that have collectively generated hundreds of millions of dollars of revenue. He joins the show to discuss why ideas are harder than execution, what he learned from being Justin Bieber’s intern, what most people get wrong about Kanye West, why magic is real, and what the success of Barbie and Taylor Swift can tell us about the future.  Enjoy! Important Links: Twitter LinkedIn MoonPals Fio Creations Show Notes: From Bieber’s Intern to Moon Pals Ideas Are Harder Than Execution Kickstarting Gravity Blankets How to Have a Good Idea Kanye West & the Creative Process The Wizard & the Warrior Magic is Real Social Situations Are a Departure From the Truth Moon Pals, Barbie, Taylor Swift & the Dawn of a New Paradigm Long Tails, Curation & Good Taste John as Emperor of the World MORE! Books Mentioned: The Genius of the Beast: A Radical Re-Vision of Capitalism, by Howard Bloom. The Beginning of Infinity: Explanations That Transform the World; by David Deutsch Tao Te Ching; by Lao Tzu The Two Cultures; by C.P. Snow