The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Howard Bloom asserts that truth and soul are the best ways to influence. Howard should know. He played an important role in the careers of legendary musicians like Michael Jackson, Prince, John Cougar Mellencamp, plus many, many others. His method for promoting artists included finding the gods within, secular shamanism, soul spelunking, and exploring the caves of your emotions. More recently, Howard founded the Howard Bloom Institute where he and his colleagues pursue an agenda of “omnology” (the aspiration to omniscience; an academic base for the promiscuously curious, a discipline that concentrates on seeing the patterns that emerge when one views all the sciences and the arts at once) and collaborate to continue the Western agenda into space. Resources: Cognitive Crucible Podcast Episodes Mentioned #18 Tom Sear on Xenowar The Howard Bloom Institute Zheng He: Chinese fleet admiral Link to full show notes and resources https://information-professionals.org/episode/cognitive-crucible-episode-109 Guest Bio: Howard Bloom has been called the Einstein, Newton, and Freud of the 21st century by Britain's Channel 4 TV.  One of his seven books--Global Brain---was the subject of a symposium thrown by the Office of the Secretary of Defense including representatives from the State Department, the Energy Department, DARPA, IBM, and MIT.  His work has been published in The Washington Post, The Wall Street Journal, Wired, Psychology Today, and the Scientific American. He has been published on Information Science in World Scientific's The Future Information Society, edited by Wolfgang Hofkirchner and Mark Bergin.  He has spoken at Nellis Air Force Base and Colorado's Eisenhower Center for Space and Defense Studies.  He does news commentary at 1:06 am ET every Wednesday night on 545 radio stations on Coast to Coast AM.   About: The Information Professionals Association (IPA) is a non-profit organization dedicated to exploring the role of information activities, such as influence and cognitive security, within the national security sector and helping to bridge the divide between operations and research. Its goal is to increase interdisciplinary collaboration between scholars and practitioners and policymakers with an interest in this domain. For more information, please contact us at communications@information-professionals.org. Or, connect directly with The Cognitive Crucible podcast host, John Bicknell, on LinkedIn. Disclosure: As an Amazon Associate, 1) IPA earns from qualifying purchases, 2) IPA gets commissions for purchases made through links in this post.