During this episode, US Air Force Brig. Gen. Patrick Ryder discusses the evolution of military public affairs, media relations, and strategic communications. Our discussion covers how public affairs integrates with other information related capabilities, partnerships with other agencies, and trust in media. Link to full show notes Guest Bio: Brig. Gen. Patrick S. Ryder is the Director of Public Affairs, Office of the Secretary of the Air Force, the Pentagon, Arlington, Virginia. In addition to advising the Secretary, Chief of Staff of the Air Force, and Chief of Space Operations on Public Affairs matters, he is responsible for developing and executing global communication processes to build understanding and support for the Air Force and Space Force. He provides guidance and support for nearly 4,500 active duty, Guard and Reserve Airmen and civilians in their mission to broadcast internal Air Force and Space Force information, conduct community and media relations, plan and synchronize Department of the Air Force communication efforts, and execute security review programs. Brig. Gen. Ryder was commissioned in 1992 through the Air Force ROTC program at the University of Florida in Gainesville. His staff assignments include serving as the Special Assistant for Public Affairs to the Chairman of the Joint Chiefs of Staff, Director of Public Affairs for U.S. Central Command, Director of Media Operations for the Secretary of the Air Force Office of Public Affairs, and Director of Public Affairs for the Office of Defense Representative-Pakistan. During his career, Brig. Gen. Ryder has led public affairs operations in numerous overseas contingency operations. He served as the PAO for the Air Force’s initial cadre at Taszar Air Base, Hungary, during the 1995 peace-keeping mission, Operation Joint Endeavor, and led 48th Fighter Wing public affairs operations in support of NATO during the 1999 Kosovo Air Campaign. In support for Operation Iraqi Freedom, he served as a strategic communications planner for the Coalition Provisional Authority in Baghdad from March–July 2004 and led the DoD Public Affairs response to highlight U.S. military humanitarian support to Pakistan during floods in 2010. While at U.S. Central Command, Brig. Gen. Ryder oversaw the command-wide public affairs operations in support of the counter-ISIS campaign Operation Inherent Resolve from 2014-2016 and conducted bi-weekly press briefings with the Pentagon press corps from Headquarters U.S. Central Command in Tampa, Florida. About: The Information Professionals Association (IPA) is a non-profit organization dedicated to exploring the role of information activities, such as influence and cognitive security, within the national security sector and helping to bridge the divide between operations and research. Its goal is to increase interdisciplinary collaboration between scholars and practitioners and policymakers with an interest in this domain. For more information, please contact us at communications@information-professionals.org. Or, connect directly with The Cognitive Crucible podcast host, John Bicknell, on LinkedIn.