Kelsey Ogletree is on a mission to change the media industry by advocating for transparency and prioritizing relationships over transactions.In this podcast episode, she is going to talk about what works and doesn’t work with publicists pitching journalists, how to build relationships with journalists, and what transparency in the media really means.Plus, she is going to tell us all about Pitchcraft, what she sees as the future of pitching the media and the secret to PR success with journalists.Kelsey Ogletree is an Alabama-based independent journalist covering food, travel, and golf for outlets like Wall Street Journal, Travel + Leisure, and AARP The Magazine. She's also the founder of Pitchcraft, a platform connecting PR pros to top-tier journalists. Find more about Kelsey here: https://www.kelseyogletree.com/Learn more about Pitchcraft here: https://pitchcraft.kelseyogletree.com/Connect with Kelsey onInstagram: @kbogletreeTwitter: @kelseyogletreeLinkedIn: Kelsey Ogletree