Murray Richardson has spent his entire working life involved in the food industry, working with some of the largest and most well-known food manufacturing companies in Australia. More recently Murray founded a grass-fed beef supply chain business exporting to the US. Specialising in  'selling the sizzle not just the sausage' by telling the stories of, and identifying traceability to the farmers involved in the business with a focus on advocating regenerative farming practices along the whole supply chain.   Episode Links: RCS - https://www.rcsaustralia.com.au/ Highland Beef - https://www.hbpastoral.com.au/ Sourdough Business pathways https://sbp.org.au/ Episode Sponsor:  This season we've teamed up with Highland Beef Pastoral a grass-fed beef supply chain servicing the growing US grass-fed market.  The Highland Beef program uses an innovative model to change how farmers and customers interact.  Essentially, this Australian-owned business places cattle on their member graziers’ properties at their expense and provides farmers competitive returns for every kilogram of beef produced, allowing them to focus on improving their businesses in a capital-free, risk-free environment.   If you’re interested in finding out more about this program visit hbpastoral.com.au.  Episode Credits: Thank you to all who’ve made this show possible. Our host Charlie Arnott. Our producer is Rhys Jones of Yaga Media and of course, we are grateful for our sponsors, Patreon supporters, and listeners. Patrons get access to exclusive videos, a discussion community, and much more. Go to https://charliearnott.com.au/podcast/ to support my work.