Scott Dunlap, the VP of Mobile at Adidas and the GM of Runtastic, a subsidiary of Adidas where he is creating the future of the quote un quote connected athlete. In this conversation, we talk about:being an early voice in the ultrarunning media contributing to the blogging wave of the late 2000s and early 2010s a few of his popular articles including his idea for the Strava GOAT program and whether endurance sports are a luxury goodthe role that technology companies play in promoting and facilitating more outdoor activitythe application of web 3 technologies to the trail and ultra world and how athletes and creators stand to benefitthe state of trail and ultrarunning Sponsors:Kodiak Cakes - use code Singletrack15 at checkout on their website (https://kodiakcakes.com/)  to get 15% off your next orderGnarly Nutrition - use code Singletrack20 at checkout on their website (https://gognarly.com/) to get 20% off your next orderTimestamps:(1:54) - background in trail and ultrarunning(7:42) - being an early voice in the ultrarunning media(16:08) - the idea of the Strava “GOAT” program(22:54) - the confluence of trail running and Silicon Valley influences(28:01) - explaining the Adidas Runtastic App(34:19) - how essential community and gamification will be to future outdoor activity(41:46) - other important influences in the technology community on outdoor activity (45:43) - speculating on shifts in consciousness when 1 billion athletes are connected worldwide(52:09) - understanding the application of web3 technology to the trail and ultra running world (61:10) - understanding move2earn, STEPN(70:31) - how professional athletes and creators in trail and ultra could benefit from these new technologies, platforms(78:20) - thoughts on the state of trail and ultrarunning (82:48) - final thoughtsLinks:Connect with Scott on LinkedInFollow Scott on TwitterAdidas RuntasticArticle - Strava GOAT ProgramArticle - Are endurance sports a luxury good?Book - EcotopiaSTEPNAdditional Episodes You May Enjoy:131 - Jonathan Levitt | For The Long Run Podcast, State of Running Content, Athlete-Sponsorship Landscape130 - Robin Thurston | MapMyRun, Connected Fitness, Outerverse, Future Of The Outdoor Media IndustrySupport the show