In this episode, we talk with Matt Taylor, the Founder of Tracksmith. For those not familiar, Tracksmith is a running brand based out of Boston, MA that serves the "dedicated amateur runner", a phrase that caught my attention and a persona that we talk a lot about in this episode. We go deep on that subject. We also talk about differentiation, community building, athlete sponsorship models, lessons of entrepreneurship, and running trends he’s noticing.Matt is a great entrepreneur, a great brand marketer, and as I learn in this conversation - a great commentator on our sport as well. I think you will really enjoy this one. Support the show (https://www.patreon.com/singletracknews)