How do you get a sustainable competitive advantage as a Direct-To-Consumer Brand? Join us as we dig into the world of Generative AI with our Summer speaker series guest, Matt Tessar, the founder of Tesmo.  In this episode, you’ll hear Matt presenting to a room full of Entrepreneurs and founders at Ezra Firestone’s Blue Ribbon Mastermind. He shares what you can expect from the current iteration of Chat GPT, his tips for getting the most out of it, the keys to writing effective prompts, the most useful plug-ins he’s found (that will optimize your brand’s performance), and more.  “It’s time to buckle up. It’s gonna get weird. This is the scariest thing and the most interesting thing I’ve seen from a technology perspective in my career”. Matt Tessar Links Matt Tessar’s Brand, Tesmo, https://www.tesmollc.com/ Ezra Firestone, https://smartmarketer.com/about/ Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/ YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit