Steve Brammar is the Co-Race Director for the Hong 100K and one of the key architects of the World Trail Majors, which launches today. Listen to our conversation to get all the details about what it is, how it works, and what it means for the trail running community.Timestamps:(1:51) World Trail Majors announcement, race schedule(8:04) World Trail Majors purpose(25:17) consolidated versus fragmented ultra-trail landscape (32:24) passion versus business(37:22) Hong Kong 100K Sponsors:Naak - use code SINGLETRACK15 at checkout on their website (https://www.naak.com/) to get 15% off your purchase.Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/) to get 20% off your next order.Oladance - use code ST at this link (https://oladance.com/ST) to get $30 off the Oladance OWS2 headphones.Brooks Running - check out their High Point clothing collection and new and improved Cascadia 17 shoe at this link (https://www.brooksrunning.com/singletrack).Kodiak Cakes - use code Singletrack15 at checkout on their website (https://kodiakcakes.com/singletrackpodcast) to get 15% off your next order.Links:Follow World Trail Majors, Hong Kong 100K, Ellie Greenwood Follow Finn on Instagram, Strava, YoutubeSupport the show