Sam Renouf is the Founder and CEO of the Professional Triathletes Organization. In this conversation, we talk about the challenges of professionalizing and mainstreaming endurance sports, pro athlete welfare, generating more casual fans for sports like trail running, and we get into some of the details of the PTO’s relationship with Ironman.  Sponsors:Naak - use code SINGLETRACK15 at checkout on their website (https://www.naak.com/) to get 15% off your purchase.Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/) to get 20% off your next order.Oladance - use code ST at this link (https://oladance.com/ST) to get $30 off the Oladance OWS2 headphones.Brooks Running - check out their High Point clothing collection and new and improved Cascadia 17 shoe at this link (https://www.brooksrunning.com/singletrack).Kodiak Cakes - use code Singletrack15 at checkout on their website (https://kodiakcakes.com/singletrackpodcast) to get 15% off your next order.Links:Follow Sam on LinkedInListen to Sam on the Triathlon HourSam's interview on SlowTwitchPTO WebsiteFollow Finn on Instagram, Strava, YoutubeSupport the show