This week Joe welcomes Max Schmarzo to the Industrial Strength Show. Max is a sports scientist, coach/educator, founder of Strong by Science and co-founder of EdgeU - a platform that helps others develop their craft as trainers, coaches, and therapists. On today's episode you'll hear Max & Joe have a thought-provoking conversation that entails a number of different topics. Highlights include: When should athletes train their weaknesses vs doubling down on their strengths; The 3 reasons to lift weights; The NEGATIVE aspects of training; Best practices when programming for Power; Traditional sets & reps vs "% drop-off of best effort"; How & Why to use "yielding" isometrics vs "overcoming" isometrics; Research/Science vs Anecdotal experience; Bayesian decision making (and what it has to do with "internet arguing")...and so much more! *For a full list of Show Notes + Timestamps goto www.IndustrialStrengthShow.com Important Links / People Mentioned DeFranco Supplements [*Use coupon: MuscleUpOctober] Max Schmarzo (@strong_by_science) The Max Schmarzo Podcast  Jake Tuura (@jaketuura) ZBiotics [*Use coupon: JOED]