If you want to unleash the superpower of sales and marketing into your business, you need to create fandom around your product or service. Here's how you create fans!In this episode, Alex Sanfilippo interviews David Meerman Scott on his book Fanocracy. What is fanocracy?An organization that inspires incredible passion for a brand or idea, by putting the customer's needs above everything else. It’s the idea of true human connection. When an organization allows its fans to take over and rule, the organization behind it becomes so successful. We go over a few chapters from the book:Chapter 4 To Get Closer Than UsualChapter 6 Give More Than You Have ToChapter 9 Break Down BarriersFinal ChapterFor full show notes visit: https://creatingabrand.com/unleashing-the-worlds-most-powerful-marketing-force-with-david-meerman-scott