21 min listen
What do you recommend for Book funnels in terms of advertising? Any minor adjustments you'd recommend to your IBB for this model?
FromAsk Frank Kern
What do you recommend for Book funnels in terms of advertising? Any minor adjustments you'd recommend to your IBB for this model?
FromAsk Frank Kern
ratings:
Length:
6 minutes
Released:
Mar 21, 2022
Format:
Podcast episode
Description
What do you recommend for Book funnels in terms of advertising? Alright. Specifically referencing my Intent Based Branding methodology. And so I will give that answer regardless of methodology. So if the objective of the campaign is to sell a book, you first have to look at what is the objective of selling the book. Do you want to make an immediate profit during that? Do you want them to consume the book and then become fans and then buy more stuff later. What's the end result?
Released:
Mar 21, 2022
Format:
Podcast episode
Titles in the series (100)
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