Using a video sales letter or a webinar, what's the best way to track how much of that video someone has seen to know if they actually reached the point where they heard the pitch?

Is there an email sequence or best practice to get more people to say yes to a live offer by a deadline?: I have that program where it's basically a three month program 5k to a cold audience. I take them through a five day workshop and the people that don't buy within that 24 hour period, I do the expiring bonuses and all that stuff. Is there a mapped out... by Ask Frank Kern

4 min listen

When creating Facebook video and image ads, should I create regular posts or build them in the ads manager?: Should you always create video and image ads as regular posts on your page and then when you create your ad, just select them as an existing post or are there certain times when you don't need to do that? You can just create, upload an image and write... by Ask Frank Kern

2 min listen

Do you recommend collecting lead forms directly from Facebook? How do you utilize important but questionable photos within Facebook ads?: I've got a client who is doing this diabetes treatment that is unlike any other. It's been around for 20 years, but it hasn't been promoted very well. And, when you're promoting stuff on Facebook, especially in the medical world, the ad got rejected.... by Ask Frank Kern

7 min listen

Do NOT try to out-work me. (Out-smart me instead.): Do not try to out-work me, out-smart me instead. Over the holiday, I got a message from someone very important to me, and they're going through a good rebirth of business. This individual is experiencing some focus issues and said that one of their... by Ask Frank Kern

14 min listen

If you were doing a State of the Union today, how would you structure it towards more of an agency application funnel rather than an info product or lower-end product?: If you were doing a State of the Union today with a topic like podcasting, or really any, any topic cuz I know so many of the people in this group, how would you structure it if you were looking for, you know, pointing them to more of an agency... by Ask Frank Kern

3 min listen

Do you have any tips on how I can engage a beta group that is testing my product to extract the most valid information?: I'm trying to find out if you have any tips on how I can engage this beta group and extract as much information as possible so I can really hone in on that viable, what that minimum viable product is. I don't know if I would...how big is the beta... by Ask Frank Kern

6 min listen

What would you say to the individual that has all the content in the world but is having trouble implementing it?: The hard part is the implementation aspect or the over analysis of like, oh God, I know I should do this. Should I change the color of the button purple and all this other stuff or, to some of these points, I hear a general sentiment of I kinda know... by Ask Frank Kern

4 min listen

Do you have tips/recommendations to optimize engagement and click-through rate?: I'd really like to see what I can do to optimize engagement and click through rate on our current email newsletter. I'm seeing that our lead magnet, it has a great open rate. It's an 80% open rate, 60% click through, and then subsequent emails out the... by Ask Frank Kern

4 min listen

Any advice on how to learn to put a good course together?: Any advice on how to learn to put a good course together? I finally feel like this is possible for me. I'm a legal recruiter and realize I have a ton of advice that will be helpful to young, new attorneys. Dude, here's what I would do. If I was you... by Ask Frank Kern

2 min listen

What do you recommend for Book funnels in terms of advertising? Any minor adjustments you'd recommend to your IBB for this model?: What do you recommend for Book funnels in terms of advertising? Alright. Specifically referencing my Intent Based Branding methodology. And so I will give that answer regardless of methodology. So if the objective of the campaign is to sell a book,... by Ask Frank Kern

6 min listen

How do you accurately categorize and elevate the appropriate price for tools such as 1-on-1 coaching, group coaching, memberships, and live events?: As I pivot more from the services side or the agency side to the coaching stuff, just curious your thoughts on how to accurately categorize the appropriate price of that in my head and how to continue to elevate that. So there's a couple things. 1.... by Ask Frank Kern

4 min listen

Frank, how do you script your videos?: The question is how do you script your videos? And the answer is I personally don't script my videos, but I do have a framework... by Ask Frank Kern

5 min listen

How do you create whale bait to add new upper-level prospects to your pipeline?: I know the types of people that I was attracting before aren't going to be the ones that work with me at the level that I do, these new ones. And so it begs the question, how do I get more qualified prospects in the pipeline? by Ask Frank Kern

5 min listen

What to do if the ads are not working: He's running some ads and he's not getting any sales. And to that I reply, welcome, sir, to the club. And so I don't really understand the question. It says is it only sales conversion that count? Or should I check for some other stats? I'm not... by Ask Frank Kern

6 min listen

If you were starting a social media agency from square one and didn't have "proof" yet, what would your lead gen strategy be?: Very simple. It would be to get them on the phone, give them a proposal and see if they wanted to become a client. Everybody's got testimonials, you know. I don't really think it matters. by Ask Frank Kern

2 min listen

Is High End Continuity still a significant part of your business model?: Is high-end continuity still a significant part of your business model? No, high-end continuity isn't and it never really has been. By high-end, I'm assuming you mean multi-thousand dollar consulting engagements... by Ask Frank Kern

4 min listen

What are your takeaways from creating your "perfect lifestyle" first and then working hard to pay for it?: I think you went through either yours or a version of the perfect day experience where in a perfect day, this is what life would look like. Do you remember that day? by Ask Frank Kern

7 min listen

Have you worked with clients from Europe who sold their products/services to US customers? Is it more difficult for Europeans to sell on the US market?: So Simon asks, have I worked with clients from Europe who sold their products/services to US customers? And is it more difficult for Europeans to sell on the US market? Yes I have, and the answer is no. by Ask Frank Kern

3 min listen

Is SEO dead? How much should I worry about it for a blog/biz website?: Here's a pretty good question. Samuel asks, is SEO dead? How much should I worry about it for a blog/biz website? Well, I'll give you my answer with a disclaimer. by Ask Frank Kern

6 min listen

You understand human behavior, positioning and dynamics. How do unconscious marketing elements like context, environment and positioning affect the marketing schtick?: One thing I've really appreciated about you over the years has been obviously, you know, you're one of the most intelligent marketers out there, but something about understanding human behavior, positioning and dynamics. So for example, however many... by Ask Frank Kern

8 min listen

Do you think there's any connection between the MK-Ultra experiments and modern marketing methods, especially the ones that have a background in NLP?: Do you think there's any connection between the MK-Ultra experiments and modern marketing methods, especially the ones that have a background in NLP. Okay. Number one, I don't know... by Ask Frank Kern

4 min listen

HEALTH SCARE reveals marketing secret: We're recording this for you in this little wooden room of the California place where we are staying for the next couple of weeks, here in the summer, and just had the craziest health thing happen... by Ask Frank Kern

11 min listen

The Oldest Trick In The Book – Marketing Lessons From A Saint: This morning, I read a pretty powerful marketing lesson written by a Saint. I'm pretty sure he didn't intend for it to be a marketing lesson, but it's a good marketing lesson nonetheless. The Saint's name is Nikolaj Velimirović and in his writings,... by Ask Frank Kern

11 min listen

A Huge Mistake That’s Costing You Money: Things are without question rarely as they seem. So here's what that means... As marketers, it's very, very easy for us to make assumptions about our prospects based on our own personal experience or what we observe in our immediate day-to-day life.... by Ask Frank Kern

10 min listen

PROOF that you can do ANYTHING online: I think I'm going to name this episode PROOF that you can do ANYTHING online. Of course there's a caveat to that. I don't literally mean anything, but in business, online especially, we sure do have a lot fewer limitations than we might think. by Ask Frank Kern

6 min listen

An Uncomfortable Confession: Hello everyone. Frank Kern here. I hope you're doing well. I'm recording this for you front of the fire once again, in my little office. It's about seven in the morning, beautiful morning here, and now to live up to the title of today's podcast... by Ask Frank Kern

16 min listen

I want to have someone do a certain thing...what should the ad say?: Any advice about what ad to run, to have people apply to a webinar? Okay, so this question is, I'll rephrase it like this. I want to have someone do a certain thing. What should the ad say? Alright, that's really what the question is saying. In this... by Ask Frank Kern

3 min listen

When you bringing back the sassy dazzle videos?: That question could be translated into "do fancy videos work better than non-fancy videos?" And you know, what? The non-fancy videos work better. by Ask Frank Kern

2 min listen

If you were to go back to when you were 20, do you think you would still choose the same lifestyle?: If you were to go back to when you were 20, do you think you would still choose the same lifestyle that you have now. And the answer is yeah, absolutely. I would have done a lot of stuff differently though... by Ask Frank Kern

3 min listen

What to do if your leads don’t convert: So this is someone saying, hey man, I'm getting leads, but they're not converting. All right, and so that's the statement. The actual statement is I could get leads with my clients, need help converting them. Uh dude, join the club... by Ask Frank Kern

7 min listen

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Using a video sales letter or a webinar, what's the best way to track how much of that video someone has seen to know if they actually reached the poi…

Using a video sales letter or a webinar, what's the best way to track how much of that video someone has seen to know if they actually reached the poi…

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