Increasingly, artists are being asked to professionalize their art business, but as Cristina DiChiera so aptly recognizes, “In some instances, combining arts and business can be putting a square peg in a round hole,” but it doesn’t have to be with the right resources and training.
In this hour-long interview, Cristina talks about her career creating and implementing business workshops for artists with the http://www.arts.ri.gov/ (Rhode Island State Council on the Arts) and http://massmoca.org/ (Mass MOCA), and her recent shift to Visual Arts Development Manager at https://www.brown.edu/ (Brown University). She underscores the importance of tapping resources at the local level through arts councils, professionalizing business practices, and incorporating them into studio time. With the advent of technology and the internet, it has never been easier or more imperative that artists take full advantage of the resources available to them and craft an art business that is sustainable through their artworks sold. She also gave us insights into using crowdfunding as a marketing and fundraising tool and how to choose between grants, competitions, and residencies.
Advice for our Business Accelerator Program on how to run a good business workshop for artists:Glean topics from artists themselves
Understand the artist’s’ goals
Give good overview of the topic/overwhelming overview (make it brief)
Tease out each person strength – suggest areas where they can start to run their own affairs
Respect the time of participants – want to see artists succeed
Service providers are responsible to provide value in our workshops
Arts organizations as a tool for artists to up their business game
Learn more about CHF’s https://clarkhulingsfund.org/grants/ (Business Accelerator Program) and how you can participate.

Artists and organizations are increasing their awareness for business training:Increased ease of usability for social platforms
Artists have an increased capability to be their own marketing engine
Evolution in business to incorporate a more creative approach
Arts have started to change the way we perceive and understand business
Artist’s approach problems in a different way that others might not consider – this is a benefit
Museums vs. Arts Councils

Technology as a catalyst in this shift toward business:More flexibility to manage their own affairs
Artist as marketer and business person
Relationships shift between artist and collector
Relationships shift between artist and gallery

Uniqueness of the art professional:Their business and products are a deep reflection of themselves
Customers are intrigued by the artist, their background, and the details of their process
The actual work is about connection with an audience and building their market

Making crowdfunding productive:Set attainable financial goals
To succeed, the artist must dedicate a specific period of time to promote the project
An artist should think of it as a challenge to connect with people, tell their story, and get an audience excited about the project.
Crowdfunding as a step toward becoming marketing savvy

Grants, competitions, and residencies – how to choose?Applying for competitions, grants, and fellowships should be a part of an artist’s professional practice.
Residencies are about “getting out of your current environment to dedicate your time to your artwork”
Buyer beware: “Some online entries could ask you for proprietary, they might ask you for ownership, that when you win their little award, they have full access and rights to your images…”