35 min listen
Serious Business: Marketing Your Art in a Flat World
Serious Business: Marketing Your Art in a Flat World
ratings:
Length:
20 minutes
Released:
Feb 7, 2016
Format:
Podcast episode
Description
Being serious about your business as an artist is more than paperwork; it's also mindset. Bette is a working artist, gallery owner, graphic designer, and author of the best-selling book: Talent is Just the Beginning - An Artists’ Guide to Marketing in the 21st Century. Sue is Vice President for marketing for the Messenger Art Collection, one of the largest, most diverse private collections in the U.S.
Together, Bette and Sue are based in Santa Fe, NM, and run Ridgeway and Roderick Art Services, which provides hands-on career evaluation and marketing to artists, galleries, and collectors. Bette and Sue delve into three key imperatives for the working artist.
Take Your Art Seriously As a BusinessHobby vs. Business: What Art Has in Common With Every Other Enterprise
The Importance of a Stunning Website to Catch Collectors' Eyes
The Minimum of 20+ Pieces and the Collateral Needed to Break Out
Market Yourself for the Flat WorldDevelop Communities Around Your Art Practice
Distinguish Your Appeal in a Global Search Environment
Develop A Mindset for Success"Collectors Are Interested in Who Did It"
Thriving Requires: Differentiation + Promotion + Multiple Income Sources
For more information on Ridgeway and Roderick Services, visit http://RandRartServices.com (RandRartServices.com)
Together, Bette and Sue are based in Santa Fe, NM, and run Ridgeway and Roderick Art Services, which provides hands-on career evaluation and marketing to artists, galleries, and collectors. Bette and Sue delve into three key imperatives for the working artist.
Take Your Art Seriously As a BusinessHobby vs. Business: What Art Has in Common With Every Other Enterprise
The Importance of a Stunning Website to Catch Collectors' Eyes
The Minimum of 20+ Pieces and the Collateral Needed to Break Out
Market Yourself for the Flat WorldDevelop Communities Around Your Art Practice
Distinguish Your Appeal in a Global Search Environment
Develop A Mindset for Success"Collectors Are Interested in Who Did It"
Thriving Requires: Differentiation + Promotion + Multiple Income Sources
For more information on Ridgeway and Roderick Services, visit http://RandRartServices.com (RandRartServices.com)
Released:
Feb 7, 2016
Format:
Podcast episode
Titles in the series (90)
Stripping Down to Your Soul and Selling Art Like Hotcakes by The Thriving Artist