What Google's latest update really means  Recently Google announced its Helpful Content update. And as per usual, the interwebs got their knickers in a twist. SEO agencies sending emails to copywriters telling them to stop using keywords. Business brands frantically worrying that they were going to get a penalty after stuffing their sites with useless space-filling guff in their blogs.But I tend not to freak out about these things.I like to wait and see. And today we’ll be chatting through what Google really wants to see when it talks about Helpful Content.The dos.The do nots.And the do not panics. Tune in to learn:  Google Helpful Content update:  What the purpose of the update is What has changed What hasn’t changed 3 things you SHOULDN’T be doing How sites are being impacted by the update What mistakes SEO agencies are making with content James’s top content creation tips Useful resources:  Google’s guidelines Embryo’s word count study   Frase SourceBottle   Head to episode notes   Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course