Things I talk about in this episode:Episode sponsor, Olympus and the new PEN E-PL10 cameraGet 20% off in the Olympus webshop with code SARA20Your customer pathway, and where Instagram sits on itThe '7 touchpoint' customer ruleNot putting all our eggs in one social media basket]Why relying on only one platform makes sales harderWhy images are still (and will always be) keyThe power of Visual IdentityPictures and symbols for communicationRepurposing contentWhy we all stopped using other platforms - and need to start againHow to show up where your customers areHow to create a cohesive strategy across all your social platformsLinks mentioned in this episode:The Olympus PEN E-PL10. Get 20% off with code SARA20My post on the Olympus PEN vs the iPhone cameraMy 15 Minute Magic program, for procrastinating business ownersLetters From a Hopeful Creative podcastJen Carrington's bridge metaphor - The Bridges To Your IslandMy Christmas tree photo on InstagramMy monthly Twitter chat (back next month!)My book on photography and Instagram, Hashtag AuthenticMy PinterestDoxdirect online printing Creative Market, for mock up imagesMy free 15 Minute Magic prompt cardsMy InstagramMy TwitterMy monthly Hashtag Newsletter for InstagramThe Insta Retreat  - my bestselling class for InstagramMy tweet that generated a ton of pressBrooke Castillo