From REAL Trends, the trusted source for real estate industry trends. This is REAL Trending episode 86. We're analyzing the most important trends affecting brokerage companies and their agents. I'm Steve Murray, president of REAl Trends. Today, we're discussing developments at Zillow, secondly Compass and their entry into the title and settlement business, and the issue of segmentation and data analysis. What do these trends mean and how can brokerage firms best deal with them? First, a quick message.