In this episode of the podcast, Sophia goes solo once again to address a question someone in the OOUX Self-Paced Masterclass Program brought to her from a senior UXer who just didn't see the value of OOUX when information architecture already exists. It's one she's heard more than once from those familiar with IA. Is OOUX just a rebrand of IA that no one asked for and no one needs? 
LINKS:
Learn more about the 4 unintuitive objects: ooux.com/4mistakes
Get your ticket for the UX Hustle Summit: uxhustle.org
Talk to me about Information Architecture and OOUX on twitter: @sophiavux

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