For local SEO, your Google My Business listing is an extremely important tool for your business.  In this episode, we will discuss the best practices and relevancy of the description field within your GMB listing.  The description field is the largest single input area for your GMB, and it's also an area that is highly relevant for inputting specific keywords and geographic references that you want to be found for.  Here are some tips and tricks to approach your GMB description with SEO in mind, to improve your local rankings! What You’ll Learn Google My Business (GMB) is very important for your local SEO The description field in your GMB is a great resource for targeting keywords and geographic areas Your GMB description will show in your business Knowledge Panel You can input up to 750 characters in your description Even if the description is not seen by users every time, Google knows what it contains Google has eluded to the fact that putting keywords in your GMB description will help you rank for those keywords Make sure your Google My Business description is optimized for SEO and readability just like any other content on your website