#034: Conservation photographers often work with clients to produce beautiful portfolios of images for marketing efforts, or professionally crafted films that explore the work of scientist, nonprofits, or businesses. It is a fairly straightforward gig. Sometimes, though, going the straightforward route means leaving a lot of important possibilities on the table.You can provide ohhh so much more as a creative – both in what products you actually deliver and in how those products maximize the investment your clients have made in your creative talents.In this episode, we’re digging into the notion of thinking “laterally” and building full packages for clients. Join Kika Tuff, founder of Impact Media Lab, who understands what it means to think laterally when working with clients, to take the time to truly understand what your client actually needs not just what they say they need, and then to design something that helps your client accomplish bigger things.We're not simply talking about sales strategy or products that you offer. We’re talking about HOW to think bigger in using your creativity to provide things to your clients that help them do bigger things. It's a win-win situation all the way, and Kika, who is a master at thinking laterally, is going to dig into so much detail.This episode is jam-packed with information, so I highly encourage you to pull out a notebook and take notes as you listen. If you are currently working in conservation photography as a side hustle, or you want to do more as a volunteer with organizations, or if you want to build up your photography business even more there's so much in this episode for you!You'll LearnWhat thinking laterally meansWhy looking at the bigger picture is so important for savvy strategyTips for interviewing clients to figure out what they really wantIdeas for building packages that your clients will loveInspiration for planning, pricing and moreGet the full show notes and download a handy transcript of the episode at JaymiH.com/34Never miss an episode by signing up at JaymiH.com/ImpactAre you subscribed to the podcast? If not, I’m excited to invite you to subscribe today. Not only do I unroll new episodes weekly, but I also add in a ton of bonus episodes (which you will likely miss out on if you aren't subscribed! Oh no!)If you love listening to the podcast, I’ll be so grateful if you leave me a review on iTunes. The reviews help others find me, and I also just love to hear from you! Just click here to review, select “Ratings and Reviews” and “Write a Review” Then, you’re off to the races! Let me know what it is you like best about the podcast. Thank you so much!