#071: What is a brand kit? And why are logos and colors important? Why are these things so important not just for a business, but also for visual storytelling projects?I asked Kika Tuff to come back onto the podcast and talk about what it means to build a brand kit for a project. What goes into it? What does the process look like? What are some of the things that we need to think about or consider?She walks us through building a brand kit and the things that we think about when it comes to a project. And she also dives in a little bit about how you know when a project is ready to be its own entity and to have its own brand that stands apart from your brand as a conservation visual storyteller.There's so much inside this episode that's incredibly helpful for when it comes to creating your own brand for a conservation visual storytelling project that you care so much about. Get the full show notes + links at JaymiH.com/72? QUIZ!  ✅ What's Your Hidden Storyteller Personality as a Nature Photographer or Filmmaker?Take the quick quiz to discover your creative super-strengths as a conservation-focused visual storyteller. Get a custom action plan based on your results so that you know exactly what to do next to gain clarity, momentum and impact with your imagery. This is coming straight from a full-time pro photographer/editor with 10 years experience & an obsession with helping you reach your world-changing goals.➡️ JaymiH.com/Quiz❣️ Get entertaining educational emails each week! Sign up at  JaymiH.com/ImpactIf you love listening to the podcast, I’ll be so grateful if you leave me a review on iTunes. The reviews help others find me, and I also just love to hear from you! Select “Ratings and Reviews” and “Write a Review” Then, you’re off to the races! Let me know what it is you like best about the podcast. Thank you so much!