#021 As conservation visual storytellers, we know that there is power in really amazing visuals. And we often believe that it is what we do behind the camera that really matters. Unfortunately, this is a completely false belief.  It is true that we need to have robust skill sets as visual storytellers, and that we need to create these really compelling images in order to advance a conservation issue toward a goal.But that is not where the heavy lifting happens. It actually happens somewhere else.So while your skill as a photographer is critical, of course, there's another skill set that we have to have, and that is what I'm diving into in this episode.I'm going to tell you about what I call the three A's. When you have the three A's combined with your skills as a visual storyteller, that is when magic happens.You'll LearnAction: Your big conservation goal and what you need people to actually do to reach itAudience: Identifying who it truly is that you need to take action Artifact: What you need to create in order to reach your true target audience and get them to take actionHow to put the 3 As together to make the best possible impact with your photographyDownload your free "3 Steps to Maximum Impact" workbook at JaymiH.com/21Get the full show notes and download a handy transcript of the episode at JaymiH.com/21Never miss an episode by signing up at JaymiH.com/ImpactAre you subscribed to the podcast? If not, I’m excited to invite you to subscribe today. Not only do I unroll new episodes weekly, but I also add in a ton of bonus episodes (which you will likely miss out on if you aren't subscribed! Oh no!)If you love listening to the podcast, I’ll be so grateful if you leave me a review on iTunes. The reviews help others find me, and I also just love to hear from you! Just click here to review, select “Ratings and Reviews” and “Write a Review” Then, you’re off to the races! Let me know what it is you like best about the podcast. Thank you so much!