Alyssa Rosenheck was working hard, climbing the corporate ladder in a Fortune 100 company, when she was diagnosed with cancer at the age of 32. Reevaluating her life, this diagnosis sparked a career change when photography became her healing catharsis. What started as a simple need to photograph her home for sale became a pioneering shift in an antiquated corner of the photography world.
Alyssa is now a celebrated stylist, speaker, and architectural and interiors photographer with over 900 features of work regularly found on the pages and sites of the world’s leading shelter and lifestyle publications, including Architectural Digest, Elle Decor, HGTV Magazine, and PEOPLE. She works with clients who are designers and architects to communicate their brand and expand their digital footprint. She has helped grow many small businesses over the years.
Her book, The New Southern Style, is a  vibrantly illustrated exploration of 30 designers, artists, celebrity chefs, authors, and creative entrepreneurs who are reinventing Southern culture, along with tips for styling and soulful thoughts for living a creative life. The images and stories are meant to bring light and inspire stillness in a world that never stops to reflect. But as Alyssa will tell you, she needed to face her shadows before stepping into the light. As one of the only Jewish families in Tulsa, Oklahoma, she faced discrimination and ridicule. On top of that, Alyssa's childhood was emotionally and financially unstable. She hopes this book will inspire creative courage.
In this episode, Alyssa shares her secrets to a holistic self-care approach, how to use fear as a tool for your own empowerment and why you need to reframe your inner dialogue and why you need to release in order to receive the gifts life has to offer.