It’s one of the hardest things to do as a business owner, but if you don’t grow the balls to do it then you’ll never get unstuck. What’s the best way to explain to existing customers that your rates have gone up? You’ve already done great work for these customers at a cheaper price and you’re afraid that they will leave. Well, if you don’t tell them then you will have no money anyway, so just do it!   In this episode, we talk about… Two reasons that you are afraid to tell clients that your pricing has gone up Don’t defend it, just tell them straight up Stop pricing your work to go out of business Be confident and secure in where you are going and what your goals are   Links to resources: Learn how to market like a pro in our Marketing Boot Camp!  Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast   Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99