SMMS #082 - Whenever we analyze our content/profiles on social media we tend to always get sidetracked by the vanity metrics (followers and engagement). However, these results may have no correlation to our end goal of social media in the first place.
Therefore, it's important to ensure that we are analyzing the RIGHT metrics, that relate to our end goal, so we can refine our social media strategies accordingly.
Now the metrics we analyze are going to vary depending on that end goal. So in this episode of Social Media Marketing School I am going to be talking through the metrics you need to analyze for the following goals:

Reach
Sales
Value
Growth

I hope this episode provides you with some actionable tips so you can begin analyzing the correct metrics and begin achieving more of your social media goals.
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