Is self-management a buzzword for you? If so, you’re not alone. So many people run from it like the plague! But in this episode, we’re going to break down the uncertainties with one of the best real estate tech innovators in the space! Dana Dunford is the CEO of Hemlane, a technology-enabled property management platform. The best properties are not always the ones in our own backyards, which is why Dana is a strong advocate of purchasing properties anywhere. She empowers real estate investors to do this by taking the pain points of property management and figuring out ways to make it more efficient. The result: An intelligent process to manage rentals from a distance while connecting them with local, licensed professionals.In 2018, Dana was named one of the top 20 women leaders and influencers in commercial real estate tech! She brings such a unique background to real estate as she previously worked at Apple on their worldwide financial planning and analysis team and received her MBA from Harvard Business School.Tune in, and by the end of the episode, you’ll be able to self-manage your real estate so well your tenants will think you’re using a full-service PM! Quotes• “I took, basically, the pain points of property management, figured out ways to make that more efficient, and then said, ‘Great! Now I can also invest in real estate and help others.’” (8:23 - 8:33)• “I strongly believe it's not all or none… You can still self-manage AND have that control and transparency.” (13:45 - 13:54)• “The factors that I do think you need to consider is one type of property that you have. That's important! And then, two, your personality type.” (17:07 - 17:16)• “You want to build off of strengths, so things you're very good at. Know what gets you out of bed and what you love doing!” (23:21 - 23:27)• “If you professionally self-manage: your tenants, who I consider as your customers, will think that you are using a full-service professional manager. That is the extent of what self-management successfully looks like.” (33:00 - 33:13)• “There are so many reasons to get involved in real estate. Don't jump out of it. But do look at what you can do to improve the process.” (34:21 - 34:28)Connect with Dana Dunford:Email: dana@hemlane.com IG: @hemlaneTW: @hemlaneIN: HemlaneWebsite: www.hemlane.comAll in one property management solution: hemlane.pxf.io/investher Resources Mentioned: Lexus and the Olive TreeYour Voice Matters. We appreciate your feedback and would like to hear from you. Click here to answer a few questions about our podcast: https://airtable.com/shr8fJS0a0uHedcza P.S. I would love your review. If you enjoyed this episode, please leave a review and comment on Apple Podcasts. Select ‘Listen in Apple Podcasts’ then choose the ‘Ratings and Reviews’ tab to share what you think. I would really appreciate it. Thanks! How To Join the InvestHER Movement 1) The Real Estate InvestHER Podcast - The weekly show details the journey of some of the most amazing women real estate investors around the world, who open up their lives and share practical and strategic tools for growing a rental portfolio, flipping houses and the mindset that allows them to run a successful investing business while taking care of their families and most importantly taking care of themselves. Subscribe via:Apple Itunes SpotifyAmazon MusicAndroid  Stitcher  2) The Real Estate InvestHER Membership Our Membership focuses on three pillars: Real Estate Investing, Business Strategies, and Self-Care. This is a one-of-a kind membership for experienced women who are looking to take their business to the next level while living life on their own terms. 3) InvestHER Community on Facebook We have thousand of members in our Facebook InvestHER Community (and growing!) This is a safe place for women to ask real estate investing questions and gain the support they need to achieve their goals!  4) InvestHER Meetups Around the Globe We have Investher Meetup members attending in-person meetin