Today we’re visiting with Rona Wheeldon, founder of UK-based Flowerona, to chat about: the life challenge she says led to her career change into the floral industry dealing with 'comparison syndrome' defining creativity making a living as a blogger (get ready to hustle!) the importance of photography in building a successful blog her favorite social media tool for automating posts her Instagram for Florists online course her most liked Instagram post two common Instagram mistakes her thoughts on the future of video platforms for building a business what she does to relax and refuel LINKS MENTIONED IN EPISODE 73: Paula Pryke New Covent Garden Market The Flower Patch Magazine The Flower Arranger Magazine RHS Chelsea Flower Show RHS Hamptom Court Palace Garden Festival Rebecca Louise Law Zita Elze Xanthe Berkeley Carrie Santana da Silva | WishWishWish Later The Undoing This Is Us  The Great Pottery Throw Down Fiona Pickles Beth Kirby | Local Milk The Wild Mother The Conversation Workshops Trent Shelton SEE MORE OF RONA'S WORK HERE:  Website | Instagram | Under the Floral Spell | In the Floral Spotlight Instagram for Florists Online Course | YouTube   Today’s episode is brought to you by: Bloom Trust Co. A highly curated collection of floral resources you can trust. Log In. Find what you need. Go out and flower with purpose. Click here to learn more. Co-Hosts: Amy McGee (Botanical Brouhaha) + Maggie Bailey (Bramble & Bee) BB Podcast Sound Engineer: Landon McGee