On this week’s episode of the M&A Masters Podcast, we are joined by Brien Davis, Founder of Altacrest Capital. Altacrest is a private investment firm focused on consumer brands with enthusiast customer bases and centered mainly on e-commerce. Giving clients the experience of an institutional sized team at the boutique level, Altacrest Capital’s focus on e-commerce has been even more fine-tuned in the virtual world of COVID.We chat with Brien about his journey from big companies to lower middle markets, as well as:
Building an investment thesis around e-commerce
Flexibility and strengths of being an independent sponsor 
Growth in the e-commerce industry
Risk and cost in transactions
The e-commerce markets that will continue to grow post-COVID
And more