61 min listen
Blogging Part 3: How Repurposing Content Can Help You Expand Your Audience and Reach
Blogging Part 3: How Repurposing Content Can Help You Expand Your Audience and Reach
ratings:
Length:
28 minutes
Released:
May 18, 2021
Format:
Podcast episode
Description
In part 3 of our blogging for tour operators guide, marketing expert Dorene Wharton returns to discuss the benefits of repurposing your content into fresh, new pieces for different platforms. We discuss what it means to repurpose content and the benefits of breathing new life into your existing content. Dorene shares her tips on breaking up your content into multiple pieces for different mediums and how thinking about ways to repurpose your content while you’re creating it can help save time and inspire new ideas. We discuss the pros and cons of releasing short videos versus long ones and how breaking your longer videos into bite-sized, shorter video clips can appeal to a broader audience. We discuss the value of creating share-worthy content and tips for encouraging your audience to share your content with others. Dorene also shares tips and strategies that tour operators can use to become more efficient with repurposing your content for multiple mediums and platforms and the tools and platforms you can use to repost your content and attract new audiences.
Released:
May 18, 2021
Format:
Podcast episode
Titles in the series (100)
How I built a free walking tours business. With John O'Sullivan (25): I've never really understood how companies make money from a free walking tour and John kindly walks us (sorry for the pun) through it. He's a very passionate entrepreneur and in this episode, we had a great chat about how he got started with his... by Tourpreneur Tour Business Podcast